![]() Four years ago, I couldn’t have imagined that this sauce I cooked up in my small Shanghai kitchen would one day help to shape the way we eat in this country. The most incredible part of this journey has been witnessing the power that this reclamation of self had to create space for more to do the same. “Fly By Jing has been a vessel to give me a voice I didn’t know I had, and to allow me to take up space that I didn’t know I could. To this day, every single one of our products is intentionally made in the Sichuan Province with the highest quality, all-natural ingredients.” My goal as I built the brand was to take the Sichuan flavors that I love and make them accessible to consumers across the globe. The success of the campaign gave us the opportunity to expand the brand with additional products and allowed us to build a loyal community of supporters. “I launched a Kickstarter campaign in 2018 to raise capital for production, which I also used as a sort of litmus test to see if there was interest in high-quality Sichuan products in the U.S. Eventually, as I saw the success of the dinner series, I decided to take some of the recipes I developed, like my Sichuan Chili Crisp, and turn them into a line of thoughtfully crafted pantry staples. It began as an underground pop-up dinner series where I introduced diners all over the world to the bold layers of flavor in Sichuan cuisine. Fly By Jing was born out of my passion for sharing the delicious flavors of my hometown Chengdu. “I started my professional career in brand management and tech, but pivoted to food as a way to reconnect with my heritage when I moved back to China in my 20s. Now, on the heels of the five-year-old brand’s major $12 million Series B announcement this March, Gao joined Argent for Office Hours to share some of the truths behind bringing the flavors of her home to consumers across the globe, navigating a market where businesses founded by women and people of color remain underfunded, her first cookbook coming this fall, and the prevailing power of one’s authentic voice. Today you can find her products-including spice mixes, vinegars, oils, and mouth-tingling sauces you’ll find yourself pouring on everything from dumplings to ice cream-on shelves at Whole Foods and Target. ![]() Gao’s personal discovery soon led her to not only share her passion through a series of dinner parties but eventually, she created a line of pantry staples that honor traditional flavors while reaching and resonating with brand new audiences. It’s the same recipe that Founder and CEO Jing Gao developed in her hometown of Chengdu some years ago when she moved back to the Chinese province of Sichuan and was driven to reconnect with her heritage through food. Specifically, to the tune of over 2.25 million jars of the brand’s signature Sichuan Chili Crisp. Within the past few years, many of those fans have added Fly By Jing to this roster. Message the moderators and we will look at it.Ask any hot sauce enthusiast about their favorite condiment and be ready to hear a detailed list of the spicy products their kitchens are never without. If your submission does not appear in the new tab, it may have been caught by the spam filter. R/charcuterie Related Subreddits Column 1 As a community, we should look out for each other, not put each other down or bog down discussion.ĬOMING SOON Filter out food safety! Subreddit Of The Month Reddit is for sharing, not self-promotion.īe kind and conduct productive discussion. No other advertisement is allowed, even cooking related (e.g., Pampered Chef, Cutco, etc). If you wish to promote blogs or YouTube channels, please do so only in the weekly "YouTube/Content Round-Up!" thread, stickied at the top of the sub. No blog/YouTube channel spamming or advertisements of any kind. ![]() Not all jokes are memes! No trolling, either. We love to see your food, but we also want to try it if we wish to. Include plain text recipes for any food that you post, either in the post or in a comment. Content about or written/developed by AI such as ChatGPT will be removed as well. ![]() If the topic is questionable, then it most likely isn't OK to post. ![]()
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